How to Promote Your Local Business on the Internet

Today I published a 43-page book that focuses on Internet marketing for a local business. The time seems to be right to explore the issue, since in July 2004, Nielsen//NetRatings new MegaView Search service found that 24.4% of searchers on major search engines conducted searches that were local in scope.

1. Marketing Your Local Business Starts with Your Website
2. Search Engine Optimization (SEO) for Local Sites
3. Local Portal Sites
4. Back to the Yellow Pages for Local Business Advertising
5. Local Pay Per Click on Google and Overture
6. Display Your Local Business URL Everywhere
7. E-Mail Marketing to Existing Local Business Customers
8. Resources for Marketing Your Local Business on the Internet

How to Promote Your Local Business on the InternetThe book provides the current lay-of-the-land for Internet marketing as it pertains to local businesses, without covering all of the basics of Web marketing in detail. The book is intended primarily for owners and marketing directors of local businesses, plus website designers and consultants. You may order a copy of this modestly-priced book online. The book is offered at no additional charge to paid subscribers to Web Marketing Today Premium.

Internet Advertising FAQ

Frequently Asked Internet Advertising Questions
by Shelley Lowery © Copyright 2003

If you’re marketing a product on the Internet, developing a successful advertising campaign is an important part of your success.

However, this is an area in which many Internet marketers struggle.

For this reason, I have devised a list of the most frequently asked advertising questions I have received.

Question: I’m new to the Internet and have been seeing a lot of terms I’m not familiar with. Can you tell me what ROI means?

Answer: You can find just about any Internet term you can imagine at Net Lingo.

Here are a few common advertising terms used online:

ROI - Return on Investment
USP - Unique Selling Proposition
Conversion Rate - The number of visitors compared to the number of sales
CPM - Cost Per Thousand (Associated with ezine advertising)

Question: What, in your opinion, is the most effective form of Internet advertising?

Answer: In my opinion, ezine advertising is the most effective form of advertising used on the Internet. Not only is it cost-effective, but it also provides a great way to reach your target audience.

The key to using ezine advertising effectively is to target your audience and track your response. You must test the effectiveness of both your ad and the publication in which you’re advertising. This will enable you to determine which ads are pulling the most response and which publications are providing you with the highest response rates. More