How to Promote Your Local Business on the Internet
Today I published a 43-page book that focuses on Internet marketing for a local business. The time seems to be right to explore the issue, since in July 2004, Nielsen//NetRatings new MegaView Search service found that 24.4% of searchers on major search engines conducted searches that were local in scope.
1. Marketing Your Local Business Starts with Your Website
2. Search Engine Optimization (SEO) for Local Sites
3. Local Portal Sites
4. Back to the Yellow Pages for Local Business Advertising
5. Local Pay Per Click on Google and Overture
6. Display Your Local Business URL Everywhere
7. E-Mail Marketing to Existing Local Business Customers
8. Resources for Marketing Your Local Business on the Internet
How to Promote Your Local Business on the InternetThe book provides the current lay-of-the-land for Internet marketing as it pertains to local businesses, without covering all of the basics of Web marketing in detail. The book is intended primarily for owners and marketing directors of local businesses, plus website designers and consultants. You may order a copy of this modestly-priced book online. The book is offered at no additional charge to paid subscribers to Web Marketing Today Premium.